Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach

This research used a quantitative approach to explore the impact of social media marketing on consumer purchase intention. Due to the technological development of social media platforms in the recent past, as well as the addition of several functionalities to these platforms, the way that consumers...

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Detalles Bibliográficos

Autores principales:	Maidul Islam, Shabnam A. Sheikh
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2024-12-01
Colección:	Journal of Theoretical and Applied Electronic Commerce Research
Materias:	social media marketing social networking service purchase intention quantitative method influencer marketing
Acceso en línea:	https://www.mdpi.com/0718-1876/19/4/173
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