STRATEGIC ALIGNMENT THROUGH COMPETITIVE PRIORITIES IN CAPITAL GOODS COMPANIES
The purpose of this paper is to ascertain the strategic alignment of companies producing capital goods and deploying competitive priorities, from the standpoint of dyadic relationships. To collect the data, semi-structured questionnaires were used for a sample consisting of 113 respondents from 87...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Universidade FUMEC
2014-08-01
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| Schriftenreihe: | Faces: Revista de Administração |
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| Online-Zugang: | http://www.fumec.br/revistas/facesp/article/view/1801 |
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