Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan
Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience. Method –Sampling was carried out using purposive sampling through an...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Indonésio |
| Gepubliceerd in: |
Universitas Muhammadiyah Sumatera Utara
2023-11-01
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| Reeks: | Jurnal Ilmiah Manajemen dan Bisnis |
| Onderwerpen: | |
| Online toegang: | https://jurnal.umsu.ac.id/index.php/mbisnis/article/view/16640 |
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