Pengaruh Persepsi Resiko dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Online di E-Commerce Lazada Dengan Kepercayaan Konsumen Sebagai Variabel Intervening
This study aimed to understand the impact of perceived risk and ease of use on purchase intention, as well as to evaluate consumer confidence as an intervening variable. The population in this study, which is causal, are students at Universitas Negeri Padang who have used the Lazada e-commerce platf...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Indonésio |
| Publicado: |
Universitas Negeri Padang
2025-10-01
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| Colección: | Jurnal Ecogen |
| Materias: | |
| Acceso en línea: | https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/14 |
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