The effect of brand image, perceived quality and brand experience on customer loyalty: an empirical investigation in the telecommunication industry in Vietnam
This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption exp...
Պահպանված է:
| Հիմնական հեղինակ: | |
|---|---|
| Ձևաչափ: | Artigo |
| Լեզու: | Inglês |
| Հրապարակվել է: |
Emerald Publishing
2022-07-01
|
| Շարք: | Journal of International Economics and Management |
| Խորագրեր: | |
| Առցանց հասանելիություն: | https://jiem.ftu.edu.vn/index.php/jiem/article/view/28 |
| Ցուցիչներ: |
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
|