Facilitators and hinderers for designing augmented reality for ecotourism SME's experiences: A service Design approach

Designing Augmented Reality (AR) throughout service experiences remains under studied in several industries, despite the fact of growing consumer interest and use through different platforms and applications globally. Consequently, there is growing interest in understanding the what, the why and the...

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Hlavní autoři:	Mario Giraldo, Orietha Rodríguez, Oscar-Naranjo Del Guidice, Mark-Michael Betts
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Elsevier 2024-01-01
Edice:	Heliyon
Témata:	Service Design Augmented reality (AR) Tourism Small and Medium enterprises (SMEs) User experience User interface
On-line přístup:	http://www.sciencedirect.com/science/article/pii/S2405844024001555
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