The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation
This study aims to analyze the effect of social media marketing on donation intentions with the mediation of brand image and brand trust. This study uses a quantitative method with the SEM-PLS analysis approach, involving 171 respondents who are active social media users but have never donated thro...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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| Серія: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Предмети: | |
| Онлайн доступ: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6117 |
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