Do Incidental Environmental Anchors Bias Consumers’ Price Estimations?
It is well-established that decision makers bias their estimates of unknown quantities in the direction of a salient numerical anchor. Some standard anchoring paradigms have been shown to yield pervasive biases, such as Tversky and Kahneman’s (1974) classic 2-step task which includes a comparative q...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
University of California Press
2020-04-01
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| Серія: | Collabra: Psychology |
| Предмети: | |
| Онлайн доступ: | https://www.collabra.org/articles/310 |
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