Examining the Impact of Social Media Marketing Features on Brand Loyalty for Local Beauty and Cosmetics Brands in Egypt: The Mediating Role of Brand Trust
This research aims to investigate the impact of Social Media Marketing Features (SMMF) on consumers’ brand trust (BT) and brand loyalty (BL) to the local beauty and cosmetics brands in Egypt. It tested the impact of five SMMF; entertainment, customisation, interaction, trendiness and word of mouth W...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
October University for Modern Sciences and Arts (MSA)
2026-04-01
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| Rangatū: | MSA-Management Sciences Journal |
| Ngā marau: | |
| Urunga tuihono: | https://msamsj.journals.ekb.eg/article_487488_0611d836af676e0a6b4d04f10c468248.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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