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The Influence of Shopping and Gender Differences on Online Shopping

This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shop-ping orientation and online shopping between men and women. The sample in this study were 151 UNIS Tangerang students. The anal-ysis method uses multiple line...

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Autors principals: Khusaini, Heni Cahya Ramdani, Riski Ambarumanti
Format: Artigo
Idioma:Indonésio
Publicat: Fakultas Ekonomi Universitas Negeri Jakarta 2019-03-01
Col·lecció:Jurnal Pendidikan Ekonomi dan Bisnis (JPEB)
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Accés en línia:http://journal.unj.ac.id/unj/index.php/jpeb/article/view/8952/6792
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