Systematic Literature Review : Pengaruh Service Quality terhadap Behavioral Intention

The level of competitiveness in the marketing field is increasing. Consumer demands are becoming more diverse in terms of needs and preferences. The aim of this research is to investigate how service quality influences consumer or customer behavioral intention. The method used in this study is Syst...

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Detalhes bibliográficos

Principais autores:	Diana Ahir, Syafrizal Helmi Situmorang, Beby Karina Fawzee Sembiring
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Forum Kerjasama Pendidikan Tinggi 2024-05-01
Colecção:	Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
Assuntos:	Sytematic Literatur Review Service Quality Behavioral Intention Loyal Costumer
Acesso em linha:	https://journal.fkpt.org/index.php/JAMEK/article/view/1264
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