A STUDY ON CONSUMERS’ ADOPTION AND BEHAVIOURAL INTENTION TOWARDS INNOVATIVE BANKING PRODUCTS
There is a growing interest in the concept of innovation. It can be seen that especially in banking sector banks have risen their technological investments, and have made various innovations in order to facilitate, simplify and speed up their products, services and processes. Within this context...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Kafkas University
2018-06-01
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| シリーズ: | KAÜ-İİBF Dergisi |
| 主題: | |
| オンライン･アクセス: | https://dergipark.org.tr/tr/download/article-file/737999 |
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