A STUDY ON CONSUMERS’ ADOPTION AND BEHAVIOURAL INTENTION TOWARDS INNOVATIVE BANKING PRODUCTS
There is a growing interest in the concept of innovation. It can be seen that especially in banking sector banks have risen their technological investments, and have made various innovations in order to facilitate, simplify and speed up their products, services and processes. Within this context...
Na minha lista:
| Principais autores: | , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Kafkas University
2018-06-01
|
| Serier: | KAÜ-İİBF Dergisi |
| Fag: | |
| Online adgang: | https://dergipark.org.tr/tr/download/article-file/737999 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|