Crossing language boundaries. The use of English in advertisements in Polish lifestyle magazines
Advertising is an area open to various types of innovation and a creative use of language. Advertisers use a variety of strategies to attract as many customers as possible, employing enticing visuals, clever puns, detailed descriptions, direct appeals, etc. Yet, if the product is to sell, it appear...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
The John Paul II Catholic University of Lublin
2022-12-01
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| Schriftenreihe: | LingBaW |
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| Online-Zugang: | https://czasopisma.kul.pl/index.php/LingBaW/article/view/14956 |
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