Theory vs practice: perceptions of professionalisation in strategic communication education

This research examines the professionalisation of strategic communication as a teaching discipline by exploring perceived tensions within the subject. Higher education is a “battleground” for both professions and would-be professions, and the study offers a deeper understanding of the dynamic tensi...

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Hlavní autoři:	María Ruiz Carreras, Jörgen Eksell, Marja Åkeström, Howard Nothhaft
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	University of Johannesburg 2025-05-01
Edice:	Communicare
Témata:	higher education master’s programmes professionalisation professionalisation processes strategic communication theory‒practice tension
On-line přístup:	https://journals.uj.ac.za/index.php/jcsa/article/view/2983
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