The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products

This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the moderating role of influencer credibility. Using...

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Prif Awduron:	Hasrini Hasrini, Kussudyarsana Kussudyarsana, Edy Purwo Saputro
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-12-01
Cyfres:	Indonesian Interdisciplinary Journal of Sharia Economics
Pynciau:	Negative Reviews, Influencers, Brand Loyalty, Brand Attitude, Dissatisfaction
Mynediad Ar-lein:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8368
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!