Electrifying Brands: The Role of Social Innovation in E-Vehicle Equity

Purpose – This study aims to explore the impact of Corporate Social Innovation (CSI) on brand equity, specifically within the electric vehicle (E-vehicle) industry. As sustainability becomes increasingly central to business strategy, understanding how socially innovative practices influence brand pe...

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Detalles Bibliográficos

Principais autores:	Yasser Halim, Hazem Halim, Ahmed Maree
Formato:	Artigo
Idioma:	Árabe
Publicado:	Menofia University, Faculty of Commerce 2026-04-01
Series:	المجلة العلمية للبحوث التجارية - جامعة المنوفية
Assuntos:	Corporate social innovation (CSI) brand equity social awareness performance and sustainability corporate social responsibility (CSR)
Acceso en liña:	https://sjsc.journals.ekb.eg/article_487071_dee34e34999cc3c4fe8097c623e2d598.pdf
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