The Influence of Celebrity Endorsement and Product Quality on Online Shopping Interest
The development of online shopping in Indonesia is very fast than offline shopping makes promotion online also great demand, one form of online promotion is a promotion to an online celebrity who is considered to influence online sales. The purpose of this study is to determine how celebrity endors...
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| Format: | Artigo |
| Jezik: | Inglês |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2021-08-01
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| Serija: | Almana: Jurnal Manajemen dan Bisnis |
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| Online dostop: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1571 |
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