Critical Factors Influencing Social Media Utilisation for the Survival and Growth of Rural SMMEs During the Covid-19 Crisis in KwaZulu-Natal: Toward a Conceptual Model

Pre-Covid-19 crisis, rural SMMEs faced challenges including insufficient infrastructure and internet connectivity, further exacerbated by the Covid-19 crisis, with government lockdown measures leading to some South African rural SMMEs closing down temporarily, numerous permanently, with others decl...

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Hlavní autoři:	Sabelo Mpungose, Lawrence Mpele Lekhanya, Emem O. Anwana
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	BESRA AcadEx UG 2025-07-01
Edice:	International Journal of Advanced Business Studies
Témata:	Social media rural SMMEs key factors Covid-19 crisis Survival and Growth KwaZulu-Natal
On-line přístup:	https://besra-journals.net/index.php/ijabs/article/view/111
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