Sport Brand Authenticity: Scale Development and Validation
PURPOSE This study aimed to identify the dimensions of sport brand authenticity and to develop a valid and reliable scale for measuring such dimensions. METHODS Along with a sequential mixed method design, qualitative researches were conducted (a literature review on brand authenticity and the inher...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Coreano |
| Published: |
Korea Institute of Sport Science
2022-12-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-4-659.pdf |
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