Sport Brand Authenticity: Scale Development and Validation
PURPOSE This study aimed to identify the dimensions of sport brand authenticity and to develop a valid and reliable scale for measuring such dimensions. METHODS Along with a sequential mixed method design, qualitative researches were conducted (a literature review on brand authenticity and the inher...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Coreano |
| Pubblicazione: |
Korea Institute of Sport Science
2022-12-01
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| Serie: | Cheyuk gwahag yeon-gu |
| Soggetti: | |
| Accesso online: | http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-4-659.pdf |
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