Media Influence on Intention for Risk-Aversive Behaviors: The Direct and Indirect Influence of Blogs through Presumed Influence on Others
Media can influence people directly and indirectly through presumed influence on others. This study examined the direct and indirect pathways of media influence. The direct pathway started from the perceived effects of media on self, to anxiety of self, and to behavioral intentions of self. The ind...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
USC Annenberg Press
2018-06-01
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| سلاسل: | International Journal of Communication |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ijoc.org/index.php/ijoc/article/view/7763 |
| الوسوم: |
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