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Media Influence on Intention for Risk-Aversive Behaviors: The Direct and Indirect Influence of Blogs through Presumed Influence on Others

Media can influence people directly and indirectly through presumed influence on others. This study examined the direct and indirect pathways of media influence. The direct pathway started from the perceived effects of media on self, to anxiety of self, and to behavioral intentions of self. The ind...

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Autors principals: Borae Jin, Sungeun Chung, Sangho Byeon
Format: Artigo
Idioma:Inglês
Publicat: USC Annenberg Press 2018-06-01
Col·lecció:International Journal of Communication
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Accés en línia:https://ijoc.org/index.php/ijoc/article/view/7763
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