Media Influence on Intention for Risk-Aversive Behaviors: The Direct and Indirect Influence of Blogs through Presumed Influence on Others
Media can influence people directly and indirectly through presumed influence on others. This study examined the direct and indirect pathways of media influence. The direct pathway started from the perceived effects of media on self, to anxiety of self, and to behavioral intentions of self. The ind...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
USC Annenberg Press
2018-06-01
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| Col·lecció: | International Journal of Communication |
| Matèries: | |
| Accés en línia: | https://ijoc.org/index.php/ijoc/article/view/7763 |
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