Development status and countermeasures of Xinjiang wine brand based on SWOT-PEST analysis
Xinjiang is an important wine producing region in China. It has a long history of wine development, distinct product characteristics, and has formed a certain industrial scale. However, Xinjiang wine also faces problems such as low regional visibility, insufficient brand promotion, and poor product...
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Editorial Department of China Brewing
2025-02-01
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| Collection: | Zhongguo niangzao |
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| Accès en ligne: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-2-294.pdf |
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