The Streamer Selection Strategy for Live Streaming Sales: Genuine, Virtual, or Hybrid
Live streaming sales rely heavily on streamers, with both genuine and AI-generated virtual streamers gaining popularity. However, these streamer types possess contrasting capabilities. Genuine streamers are superior at building trust and reducing product valuation uncertainty but have limited reach,...
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| Format: | Artigo |
| Jezik: | Inglês |
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MDPI AG
2025-10-01
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| Serija: | Journal of Theoretical and Applied Electronic Commerce Research |
| Teme: | |
| Online dostop: | https://www.mdpi.com/0718-1876/20/4/273 |
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