The Streamer Selection Strategy for Live Streaming Sales: Genuine, Virtual, or Hybrid
Live streaming sales rely heavily on streamers, with both genuine and AI-generated virtual streamers gaining popularity. However, these streamer types possess contrasting capabilities. Genuine streamers are superior at building trust and reducing product valuation uncertainty but have limited reach,...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2025-10-01
|
| coleção: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/0718-1876/20/4/273 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|