Millennial social media users' intention to travel: the moderating role of social media influencer following behavior
Purpose – Social media (SoMe) influencer marketing is a popular practice. The current study examines the interplays between SoMe influencers' source credibility, Millennial users' attitudes and intention to travel. It further investigates the moderating role of SoMe influencer following behavior on...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2022-10-01
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| シリーズ: | International Hospitality Review |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/IHR-11-2020-0069/full/pdf |
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