Millennial social media users' intention to travel: the moderating role of social media influencer following behavior
Purpose – Social media (SoMe) influencer marketing is a popular practice. The current study examines the interplays between SoMe influencers' source credibility, Millennial users' attitudes and intention to travel. It further investigates the moderating role of SoMe influencer following behavior on...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Emerald Publishing
2022-10-01
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| Serija: | International Hospitality Review |
| Teme: | |
| Online pristup: | https://www.emerald.com/insight/content/doi/10.1108/IHR-11-2020-0069/full/pdf |
| Oznake: |
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