A Multidimensional customer value model for the high fashion retail industry
In a competitive environment, high fashion retailers must become proficient at not only providing quality merchandise, but also at providing value to their customers, in order to be successful. Only high fashion retailers that offer the value their customers demand, are able to increase customer sat...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Institute of Marketing Management Graduate School
2015-11-01
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| Seri Bilgileri: | The Retail and Marketing Review |
| Konular: | |
| Online Erişim: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR11_2_111-131.pdf |
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