The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
Purpose: Color is commonly regarded as the primary symbol that elicits customers' attraction, interest, or aversion. This research examines brand characteristics concerning color: Brand Commitment and Brand Equity.Methodology: The statistical population consisted of all customers of sports shopping...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Alzahra University
2023-11-01
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| Series: | Sports Business Journal |
| Assuntos: | |
| Acceso en liña: | https://sbj.alzahra.ac.ir/article_7423_a8adfa23591eed364d26db6d096766ad.pdf |
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