Contextual effects and psychological features influencing decoy options: A review and research agenda

<p><strong>Purpose:</strong> The purpose of this paper is to develop future research proposals aiming to contribute the extant theory which explains decoy effects.</p><p><strong>Design/methodology/approach:</strong> Firstly, a review of the existing literature about decoy options and its interaction...

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Hlavní autoři:	David Gonzalez-Prieto, Oriol Lordan
Médium:	Artigo
Jazyk:	Catalão
Vydáno:	OmniaScience 2013-01-01
Edice:	Intangible Capital
Témata:	decoy effect, contextual effects, double decoy, cognitive effort
On-line přístup:	http://www.intangiblecapital.org/index.php/ic/article/view/398
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