The Mediating Role of Green Innovation in the Relationship Between Strategic Green Marketing Orientation and Marketing Performance
This study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia. Employing a cross-sectional research design, data was collected from mid-level employees in the marketing depar...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
American Open Science Philosophy
2025-04-01
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| coleção: | American Journal of Business Science Philosophy |
| Assuntos: | |
| Acesso em linha: | https://americanosp.com/index.php/AJBSP/article/view/42 |
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