The Mediating Role of Green Innovation in the Relationship Between Strategic Green Marketing Orientation and Marketing Performance
This study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia. Employing a cross-sectional research design, data was collected from mid-level employees in the marketing depar...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
American Open Science Philosophy
2025-04-01
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| シリーズ: | American Journal of Business Science Philosophy |
| 主題: | |
| オンライン･アクセス: | https://americanosp.com/index.php/AJBSP/article/view/42 |
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