THE IMPACT OF ARTIFICIAL INTELLIGENCE, DIGITAL COMPETENCIES, AND ENTREPRENEURIAL COMPETENCIES ON B40 WOMEN'S SUSTAINABLE BUSINESS PERFORMANCE
Artificial Intelligence (AI) has transformed the way businesses operate and the field of digital marketing. AI tools offer several benefits for digital marketers, making them a prevailing tool for businesses to achieve their marketing goals. This study aims to examine the impact of AI marketing on...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universiti Malaysia Pahang Al-Sultan Abdullah Publishing
2025-12-01
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| Series: | The International Journal of Humanities Technology and Civilization |
| Assuntos: | |
| Acceso en liña: | https://journal.ump.edu.my/ijhtc/article/view/13002 |
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