THE IMPACT OF ARTIFICIAL INTELLIGENCE, DIGITAL COMPETENCIES, AND ENTREPRENEURIAL COMPETENCIES ON B40 WOMEN'S SUSTAINABLE BUSINESS PERFORMANCE

Artificial Intelligence (AI) has transformed the way businesses operate and the field of digital marketing. AI tools offer several benefits for digital marketers, making them a prevailing tool for businesses to achieve their marketing goals. This study aims to examine the impact of AI marketing on...

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Principais autores:	Nurul Hidayana Mohd Noor, Azizan Zainuddin
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Universiti Malaysia Pahang Al-Sultan Abdullah Publishing 2025-12-01
סדרה:	The International Journal of Humanities Technology and Civilization
נושאים:	Artificial Intelligence (AI) Digital Competencies Entrepreneurial Competencies Business Performance Women Entrepreneurs
גישה מקוונת:	https://journal.ump.edu.my/ijhtc/article/view/13002
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!