Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
The paper deals with intercultural marketing, which is a combination of two different phenomena - marketing and culture. The first objective of the paper lies in providing theoretical definitions of the above-mentioned areas. Subsequently, the aim is to analyse marketing communication of the selecte...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Springer Nature
2017-06-01
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| Series: | Management şi Marketing |
| Assuntos: | |
| Acceso en liña: | https://doi.org/10.1515/mmcks-2017-0012 |
| Tags: |
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