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The Effect of Zero-Rating on Mobile Broadband Demand: An Empirical Approach and Potential Implications

Zero-rating, a popular practice in which certain services or applications are exempted from data charges, has motivated a debate within the broader topic of net neutrality. Advocates claim that it can be a driver of broadband adoption in less favored regions and population segments, and opponents a...

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Autore principale: Oscar Saenz de Miera Berglind
Natura: Artigo
Lingua:Inglês
Pubblicazione: USC Annenberg Press 2016-05-01
Serie:International Journal of Communication
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Accesso online:https://ijoc.org/index.php/ijoc/article/view/4651
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