Consumer preference study for the interface design of traditional Chinese medicine applications using conjoint analysis method

Abstract The widespread use of mobile applications (apps) offers a new platform for sustaining traditional culture, yet insufficient focus on interface design has hindered user experience. This paper focuses on traditional Chinese medicine (TCM) apps, examining user preferences for interface design...

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Päätekijät:	Ruohui Li, Yuxi Yang
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Nature Portfolio 2024-12-01
Sarja:	Scientific Reports
Aiheet:	Interface design User experience Conjoint analysis method (CAM) Traditional Chinese medicine (TCM)
Linkit:	https://doi.org/10.1038/s41598-024-82279-w
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