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Consumer preference study for the interface design of traditional Chinese medicine applications using conjoint analysis method

Abstract The widespread use of mobile applications (apps) offers a new platform for sustaining traditional culture, yet insufficient focus on interface design has hindered user experience. This paper focuses on traditional Chinese medicine (TCM) apps, examining user preferences for interface design...

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Principais autores: Ruohui Li, Yuxi Yang
Format: Artigo
Sprog:Inglês
Udgivet: Nature Portfolio 2024-12-01
Serier:Scientific Reports
Fag:
Interface design
User experience
Conjoint analysis method (CAM)
Traditional Chinese medicine (TCM)
Online adgang:https://doi.org/10.1038/s41598-024-82279-w
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