The Influence of Direct Marketing and Brand Ambassador on Repurchase Interest of Tiktok Users in Yogyakarta
This research aims to analyze the influence of direct marketing and Brand Ambassador on the repurchase intentions of TikTok application users in Yogyakarta City. Using a quantitative and associative approach, data was collected through a questionnaire distributed to 100 TikTok users in Yogyakarta....
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| Principais autores: | , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-08-01
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| 叢編: | Indonesian Interdisciplinary Journal of Sharia Economics |
| 主題: | |
| 在線閱讀: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5327 |
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