The Influence Of Ambassador's Brand On Brand Image And Their Impact On Buying Interest Of Tokopedia Consumers
This study aimed to determine the effect of brand ambassadors on buying interest through the brand image in Tokopedia e-commerce and using primary data from the distribution of questionnaires from 210 respondents domiciled in East Jakarta who uses Tokopedia. Samples were taken using purposive sampli...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Politeknik APP
2023-05-01
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| coleção: | Jurnal Manajemen Industri dan Logistik |
| Assuntos: | |
| Acesso em linha: | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/991 |
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