From Perception to Decision: The Role of Marketing Mix, Service Quality, and Consumer Trust in Medical On-Call Services

This study examines the influence of marketing strategy, service quality, and consumer trust on the decision to use medical on-call services, with consumer perception positioned as a mediating variable. Employing an explanatory sequential mixed methods design, the quantitative phase involved 95 use...

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Bibliografski detalji

Glavni autori:	Dede Himawan Dwi Susanto, Dasrun Hidayat, Yani Restiani Widjaja
Format:	Artigo
Jezik:	Inglês
Izdano:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-02-01
Serija:	Indonesian Interdisciplinary Journal of Sharia Economics
Teme:	Marketing Strategy, Service Quality, Consumer Trust, Consumer Perception, Service-Use Decision
Online pristup:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9493
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