From Perception to Decision: The Role of Marketing Mix, Service Quality, and Consumer Trust in Medical On-Call Services

This study examines the influence of marketing strategy, service quality, and consumer trust on the decision to use medical on-call services, with consumer perception positioned as a mediating variable. Employing an explanatory sequential mixed methods design, the quantitative phase involved 95 use...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Dede Himawan Dwi Susanto, Dasrun Hidayat, Yani Restiani Widjaja
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-02-01
Colecção:	Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:	Marketing Strategy, Service Quality, Consumer Trust, Consumer Perception, Service-Use Decision
Acesso em linha:	https://e-journal.uac.ac.id/index.php/iijse/article/view/9493
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!