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Market, Technological, Social and Competitor Intelligence as Drivers of Organisational Agility in B2C E-Commerce

Business-to-consumer (B2C) e-commerce firms operate in fast-changing digital markets, where timely interpretation of external signals may strengthen organisational agility. This study examines how four dimensions of competitive intelligence—market, technological, social, and competitor intelligence—...

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Principais autores: Adambarage Hansaka Methmal De Alwis, Adambarage Chamaru De Alwis, Marko Šostar
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2026-04-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
competitive intelligence
organisational agility
B2C e-commerce
technological intelligence
emerging markets
Online adgang:https://www.mdpi.com/0718-1876/21/5/128
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