The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population
Purpose – This study aims to investigate the antecedents and consequences of green packaging behavior (GPB). A conceptual model has been developed wherein green packaging awareness (GPA) and green packaging initiatives (GPI) are precursors of GPB, and environmental concern and availability of variou...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Emerald Publishing
2023-11-01
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| Col·lecció: | RAUSP Management Journal |
| Matèries: | |
| Accés en línia: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-11-2022-0240/full/pdf |
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