The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population

Purpose – This study aims to investigate the antecedents and consequences of green packaging behavior (GPB). A conceptual model has been developed wherein green packaging awareness (GPA) and green packaging initiatives (GPI) are precursors of GPB, and environmental concern and availability of variou...

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Главные авторы:	Hesil Jerda George, Sahayaselvi Susainathan, Satyanarayana Parayitam
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Emerald Publishing 2023-11-01
Серии:	RAUSP Management Journal
Предметы:	Green packaging behavior Green packaging initiatives Environmental benefits Green packaging awareness India
Online-ссылка:	https://www.emerald.com/insight/content/doi/10.1108/RAUSP-11-2022-0240/full/pdf
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