The Logic of Identitizing Management:
This paper explores the logic of organization in which the majority of people, who are not particularly outstanding, can work creatively in the long-term under top-level support. As an example of such an organization, the “evolving brand” concept presented by Junzo Ishii in The Evolving Brand is exa...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Japonês |
| Опубліковано: |
Japan Marketing Academy
2026-01-01
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| Серія: | Maketingu Janaru |
| Предмети: | |
| Онлайн доступ: | https://www.jstage.jst.go.jp/article/marketing/46/1/46_2026.012/_html/-char/en |
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