The Logic of Identitizing Management:
This paper explores the logic of organization in which the majority of people, who are not particularly outstanding, can work creatively in the long-term under top-level support. As an example of such an organization, the “evolving brand” concept presented by Junzo Ishii in The Evolving Brand is exa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Artigo |
| Language: | Japonês |
| Published: |
Japan Marketing Academy
2026-01-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/46/1/46_2026.012/_html/-char/en |
| Tags: |
No Tags, Be the first to tag this record!
|