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Complying winery marketing strategies based on attitudes and perceptions towards winery terroir

Purpose: This study explores winery visitors' attitudes towards terroir significance as well as perceptions of terroir for marketing communication and as a competitive advantage for wineries, and uses these as a basis to examine intergenerational cohort differences. Methods:An online questionnair...

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Principais autores: Spyridon Mamalis, Irene (Eirini) Kamenidou, Aikaterini Karampatea, Spyridon Arseniou, Elisavet Bouloumpasi, Adriana Skendi, Glykeria Fourkioti
Formato: Artigo
Idioma:Inglês
Publicado em: International Hellenic University 2024-06-01
coleção:Journal of Tourism, Heritage & Services Marketing
Assuntos:
wine terroir
marketing communication
competitive advantage
generational cohorts
generational cohort differences
Acesso em linha:https://zenodo.org/records/13777900/files/10-1-7.pdf?download=1
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