Complying winery marketing strategies based on attitudes and perceptions towards winery terroir

Purpose: This study explores winery visitors' attitudes towards terroir significance as well as perceptions of terroir for marketing communication and as a competitive advantage for wineries, and uses these as a basis to examine intergenerational cohort differences. Methods:An online questionnair...

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Auteurs principaux:	Spyridon Mamalis, Irene (Eirini) Kamenidou, Aikaterini Karampatea, Spyridon Arseniou, Elisavet Bouloumpasi, Adriana Skendi, Glykeria Fourkioti
Format:	Artigo
Langue:	Inglês
Publié:	International Hellenic University 2024-06-01
Collection:	Journal of Tourism, Heritage & Services Marketing
Sujets:	wine terroir marketing communication competitive advantage generational cohorts generational cohort differences
Accès en ligne:	https://zenodo.org/records/13777900/files/10-1-7.pdf?download=1
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